about
Asel is an executive coach and life performance business coach who empowers leaders at various levels — from Fortune 500 executives to startup entrepreneurs—to achieve their most ambitious personal and professional goals. With a deep passion for psychology and human behavior, she holds a graduate degree in Behavioral Psychology from Harvard University, which informs her approach to coaching and leadership development.
She brings extensive experience, having played a pivotal role in shaping and developing management teams as a Portfolio Talent Partner at renowned private equity firms, including Vista Equity Partners and General Atlantic. Prior to that, she built and developed high-performing leadership teams for leading technology companies and Silicon Valley startups as a Consultant at a top executive recruiting firm, Heidrick & Struggles.
Her unique combination of psychological expertise and business acumen allows her to drive transformative results for executives and organizations worldwide. Whether you’re seeking business coaching to grow your company, career coaching to make a job transition, or executive coaching to enhance your leadership skills, Asel offers personalized support every step of the way. Through leadership development coaching, life coaching and online business coaching, she provides flexible, tailored guidance to help you navigate challenges, build confidence and reach new heights.
